Trade Shows provide amazing opportunities for brand marketing and many businesses want to shine on it. Getting enormous attention during these shows give a brand a leverage for exposure and getting new clients. Over the years, various schemes were formulated to make a brand standout during trade shows for the sole purpose of gaining new customers. Some succeed and some fail miserably. The right balance of creativity and logic is required mixed together with an ingenious marketing strategy must be met to make the best out of every show attended. Fortunately, it does not require rocket science to catch big attention during trade shows. There are simple things that if done right may give you the results you need.
Today, various marketing techniques are being used during trade shows and many are proving to be effective. Here are some of them:
Don’t Stay Inside the Booth
Being chained to your booth is a good way to let potential customers slip. Get out there and do the marketing. The percentage of people visiting your booth and start asking questions is slimmer than going with the crowd to hunt for your potential clients. Try to devise strategies that involve going around and encouraging people to either visit your booth or getting to know your brand. You will cover more area, which means more chances of getting more new clients.
Fidget Spinners on the Table
You know how much people are drawn into fidget spinners lately and taking advantage of this to make them come to you is a smart idea. There are incredible fidget spinners for promotions from iPromo that you can use to lure in potential clients. You may also use other promotional items that are equally appealing.
Offer a Fun Experience
It’s not about who has the biggest booth that people remember, it is the one who gave them the best experience. Plan out some fun tricks and games that booth visitors will really enjoy. It should be easily associated with your products or services for higher marketing hits. Play around and take risks. No one became successful by playing too safe. The grander and fun it is, the more people will gather around you and more potential customers could be possibly converted into new clients.
Invest in a Good Display
Again, it is not about the size, it is also about presentation. Make it a point to invest generously in your display to make it more attractive even from afar. Good design sets the stage for you and you need to take advantage of it.
Market in Advance
To ensure that more people will come to your booth, advertise in advance. Send out emails, do posts in social media and other tricks to get attention even before the trade show officially begins. You will be one that people will look forward to.
There are a lot of ways to get attention, but you can’t do everything at once. Choose the strategies that are perfect for your brand and marketing strategy to get the most out of every trade show you participate in.
image via Pixabay
